What is brand identity?

Your business brand identity is one of the main reasons customers buy from you: Who are you? Why should they buy from you? What are you all about? These questions are why you need to pay attention to brand identity and all the branding activity which accompanies its...

Common and famous business mistakes

For those small business owners looking to avoid the harsh reality of failure, learning from common and famous business mistakes is an excellent remedy to your own possible missteps. Small business mistakes and ultimate failure is all too common and there’s a plethora...

What is a business strategy?

You have a tantalising small business idea, a solid financial basis, and a lot of determination, but no business strategy. What is a business strategy and why does a good business idea need one, you ask? Finding success is momentous task unto itself but maintaining...

What is the role of a director in a small business company?

What is a director in a company exactly? What is their role? How does it differ to the role of a CEO or managing director?  As a small business owner, what do you need to understand about the role of a director? What is a director of a company? The director of a...

6 small business tax help tips

If you’ve started or are starting a new business, there’s lots of decisions to be made that can have a huge impact on the day-to-day running of your business. Getting on top of the tax obligations and regulations that apply to your business can seem overwhelming....